PPT-L’ AUDIENCE DU MÉDIA COURRIER

OU COMMENT INNOVER AVEC LA MESURE DUN MÉDIA HISTORIQUE Eric Trousset Président GIE Balmétrie et JeanFrançois Canguilhem Gérant Canguilhem Consultant NON si lon se réfère aux habitudes marché et au peu . Audience members can react in many ways to media personae. The reaction/perspective will depend on a variety of factors. A few significant questions include. :. Does . the audience member treat the . Assignment 1:. Packaging of DVDs. Learning Objectives. To understand what is required of me in my Media Studies GCSE. To understand key concepts within the Media. Media Studies GCSE . Specifiaction. EXAM 40%. EXAM 40%. Unit 1: Investigating the Media. Written Paper- 1 hr 30 . mins. – 60 . marks. At the end of the two year course (Y11 Summer Term). COURSEWORK . 60%. Unit 2: Understanding the Media. Three assignments to be . What is an active audience. . ?. An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their . Media Key Concept. GRANITE. Every . media text belongs to a . G. enre. . (e.g. a . horror film, dance track, teen magazine). Within that text, a person, place or object is being . R. epresented. in some way, shape or form.. . CIMM 4. th. Annual Summit. April 22, 2015. 2. Agenda. Major Steps. Details to Consider. Linkage with CIMM, 3MS and Other MRC Priorities. Next Steps. Level Setting. Cross-Platform. Generally Driven by Devices. EXAM 40%. Unit 1: Investigating the Media. Written Paper- 1 hr 30 . mins. – 60 marks. Based on a pre-released paper which will be released JUNE . 2012 Crime Drama. COURSEWORK 60%. Unit 2: Understanding the Media. What is Media?. OTHER MEDIA:. Newspapers. Books and magazines. Recorded music. Movies. Radio. Television. The internet. Purpose of Media Text. Who created it?. Who benefits from it? E.g., If the media text is trying to sell you something, then the company will benefit. If the media text is meant to inform the public (for example, an ad to encourage people to stop smoking), then the public benefits from the text.. Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. Funding provided by: Ohio Department of Mental Health & Addiction Services . Presented by: Coalition For a Drug-Free Greater Cincinnati Local Coalition Development Manager/Communications Coordinator. TYPES OF MEDIA. Messages aimed at mass audiences; can be delivered in many forms or methods.. Traditional Media. Social Media. Digital Media. 2. TRADITIONAL MEDIA. Communication that was well-established before the Internet age; books, newspapers, magazines, etc.. by. Harvey . Draisey. Independent company . vs. conglomerate . A independent company is a company that may only make one type of magazine. This means that this company targets a niche audience due to the lack of people it attracts to its readership. A conglomerate is a company that is owns different companies across a wide range of medias including TV, radio and magazines. A example of a conglomerate company is Bauer media group, these own Q, Kerrang and mojo to name only a few companies. This means that Bauer will have a larger readership due to the larger selection of music magazines which they offer.. 3.08. Determine . ADVERTISING REACH . and MEDIA COSTS. ADVERTISING REACH. WHAT: . Number of . PEOPLE THAT ARE EXPOSED . to your message:. CALCULATION. . (%):. Divide the target audience exposed to an ad by the total target audience. ‘Epic Night Out’ for ‘Call of Duty: Ghosts. ’. https://www.youtube.com/watch?v=MNxh7umVOZ0. Audience Theory. Three questions:. 1) Why do audiences choose to consume certain texts?. 2) How do they consume texts?.