PPT-Social Advertising through

The Directorate of Advertising amp Visual Publicity DAVP Mrs Gracy Dsouza Assistant Professor J M Patel College of Commerce 1 The origin of DAVP can be traced to the times of World WarII Immediately after the outbreak of Second World War the erstwhile government of India appointed a Chief Press Advisor Besides other things advertising was also the responsibility of the Chief Press Advisor. Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. Sunil Patil, . Eleanor . Winpenny, Marc Elliott, . Charlene . Rohr, Ellen . Nolte. Cambridge Institute of Public Health . Away Day, 25 June 2014. Background. Alcohol use among young people, and adolescents in particular, is a concern across Europe. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. Emma Kazaryan . Street Law . Introduction to Consumer Law. Consumers are people who buy or use goods or services. In the US federal and state laws exist to protect consumers from businesses that want to trick or take advantage of them. 4.01. SEM MATERIALS where you . SELL ADVERTISING. Programs. Yearbooks. Team photo cards. Internet . Tickets . (On the Back). Professional Teams SELL advertising on game tickets. Why would a team/sports company . September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. APAN 2016 Annual Conference. 14. th. January, Lisbon. Brian Jacobs - BJ&A Ltd. . Efficient communications. Lessons from 1895; 1947; 1984 and 2015. Introduction. The more things change... A few facts. Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . Get Great Results.. . Get the MEMO? . Advertising . Services. . Because presentation is key. . Is your advertising hitting the mark? . Are you receiving the best possible return on your investment? . A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Nataliia. . Bazavluk. , Ph D, associate professor, . Poltava University of Economics and Trade. Ukraine. natabazavluk@gmail.com. As of 2018, there are 3.196 billion people using social media on the planet, up 13 percent from 2017 to 2018..