PPT-Brand and Product Decisions

in Global Marketing Chapter 10 Basic Product Concepts The product P of the marketing mix is at the heart of the challenges and opportunities facing global companies today Management . Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . previous. Latest. Category. company. product. Share Growth. Beauty GB. GBU value. Brand TC. BG OTC. OTC UB. CHC UB. Baby EM. Rationale. Reach declined rapidly due to product closed and competitors promotional performance. Product, Services, and Brands: Building Customer Value. Marketing Mix. Product, Services, and . Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Chapter 10. What is a Product?. Marketing Mix: Product. “. Anything. that can be. offered to a market . to. satisfy a need or want. ”. Marketing Mix: Product. A product is a .... Marketing Mix: Product. 3. Chapter Objectives. After reading this chapter you should be able to:. Appreciate . marcom’s. role in facilitating the introduction of new brands.. Explain the innovation-related characteristics that influence adoption of new brands.. Dr. Ananda . Sabil. Hussein. Steps in . Strategic Brand Management. Identifying and establishing brand positioning. Planning and implementing brand marketing. Measuring and interpreting brand performance. Strategic Marketing. Chapter 9. Capitalism. Capitalism:. Political & economical philosophy . Characterized by marketplace competition . Private ownership of business.. Also known as Free Enterprise. MARKETING. 17e. Hult. • Pride • Ferrell. © 2014 . Cengage. Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.. 11. Describe the components of a product.. Identify the types of consumer products.. Explain the difference between a product mix’s breath and a product line’s depth,. Identify the advantages that brands provide firms and consumers.. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. P. roduct Concept. What is a product?. Product: . anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Service: . any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Requested Vendor Dollar Amount Fully describe the purpose for which this product is needed and why this specific product is unique. Explain in detail how this need can be best satisfied.Fully explain