PPT-Brand and Product Decisions

in Global Marketing Chapter 10 Basic Product Concepts The product P of the marketing mix is at the heart of the challenges and opportunities facing global companies today Management . Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . previous. Latest. Category. company. product. Share Growth. Beauty GB. GBU value. Brand TC. BG OTC. OTC UB. CHC UB. Baby EM. Rationale. Reach declined rapidly due to product closed and competitors promotional performance. Dr. Ananda . Sabil. Hussein. Steps in . Strategic Brand Management. Identifying and establishing brand positioning. Planning and implementing brand marketing. Measuring and interpreting brand performance. Product Information, Product Information, Product Information, Product Information, Product Information, Product Information, Product concrete that meets to requirements for BS 5075 Part 1. Copies of Onur İZMİR. Introduction. Consumers. . face. . lots. of . brands. in . the. market.. Decision. . making. . process. is . getting. . harder. . and. . harder. .. C. onsumers. . rely on some certain set of tools in the evaluation of the products to decide whether to buy or . Distilling the essence of the brand. Most Unique. Most Relevant. Large Following. What’s a brand?. Don’t be a commodity. . Be a brand.. What is Brand Positioning?. It starts with customer insights. Prof. Chaitali Chandarana. MeANING. A brand can hope at best. . to occupy such a position as a tenant, for periods that will vary according to the quality and quantity of marketing efforts behind that brand. . Product/Service Management. Overseeing the . design. and . development. of new products. Benefits to us?. New and improved products on the market . More choices to pick from. Things to consider when designing a product . 11. Describe the components of a product.. Identify the types of consumer products.. Explain the difference between a product mix’s breath and a product line’s depth,. Identify the advantages that brands provide firms and consumers.. Two Good Choices. Sometimes, you get to choose between 2 (or more!) awesome, pleasant things.. Hanging out with this friend or that one. Accepting this new job offer or that one. Getting this cute puppy or this cute kitten. The National Conference of College Women Student Leaders, 2012. Copyright Gail Johnson, All Rights Reserved. AGENDA . Introduction. A New Brand You Overview. Understanding the Brands . Understanding Brand Usage. Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. Requested Vendor Dollar Amount Fully describe the purpose for which this product is needed and why this specific product is unique. Explain in detail how this need can be best satisfied.Fully explain C Diniso & C Schachtebeck. Uber has enjoyed a meteoric rise in SA and abroad. Defining Uber’s market not easy – public road transport?. Unique business model – does not own vehicles, maintain vehicles or employ drivers – ensuring low...