PPT-Blue Ocean Strategy: Reach Beyond Existing Demand

Author : tawny-fly | Published Date : 2018-10-06

Reach Beyond Existing Demand Addresses the question How do you maximize the size of the blue ocean you are creating Brings us to the third principle of blue ocean

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Blue Ocean Strategy: Reach Beyond Existing Demand: Transcript

Reach Beyond Existing Demand Addresses the question How do you maximize the size of the blue ocean you are creating Brings us to the third principle of blue ocean strategy REACH BEYOND YOUR EXISTING DEMAND. Go where the profits and growth are. - and where the competition isn’t. . W. Chan Kim & Renée Mauborgne. Smaller Regional Circus. Ringling Brothers. The Strategy Canvas . of Cirque du Soleil. Explain Who developed the Blue Ocean Strategy. Explain What is a Business Universe. Differentiate between Blue Ocean and Red Ocean. Describe the Importance of Blue Ocean Markets. Explain Key Terms Related to Blue Ocean Strategy. Kelly . Bredensteiner. Christine Cox. Caitlin Greenwood. Michele Haynes. Barriers to Imitation. A blue ocean strategy brings with it considerable barriers to imitation. A blue ocean strategy can go without credible challenges for ten to fifteen years. Ficken. Ryan Lacy. Blue Ocean Strategy. Chapter 9. Conclusion: The Sustainability and Renewal of Blue Ocean Strategy. . “Creating . blue oceans is not a static achievement but a dynamic process. Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon. . . H. ighly competitive markets, where market space is crowded . C. hances for profit and growth are reduced. . . Blue Ocean. Markets with many opportunities for highly profitable growth. . Eggerman. Alexander . Johnson. Miguel A. . Lopez. Hannah Stephens. Carissa . Tarnowski. Preview. Cirque du Soleil. Blue Vs. Red Ocean. Creation of New Blue Oceans. Blue Oceans. Blue Vs. Red. Result of Blue Ocean Initiatives. Milos. . Kustudija. , Dustin Pace, Matthew . Zaney. Cirque du Soleil. Main Focus: Cirque du Soleil. Guy . Laliberte. , CEO of Cirque du Soleil. Created in 1984 by a group of street performers. In less than 20 years Cirque du Soleil has achieved a level of revenues that took Ringling Bros. and Barnum & Bailey more than 100 years to attain. Meghan Davidson. Berklye. Dominguez. Justin Pickard. Michael Simpson. Justin Vargas. Canada’s Largest Cultural Exports. Created by Guy Laliberte in 1984. Global champion of the circus industry. Circus/Theatre Hybrid. Dylan Taylor, Jenny Broussard, Scott Bednorz, Grant Moffett. Reach Beyond Existing Demand . Focus mainly on existing customers . Drive for finer segmentation to accommodate buyer differences . Conventional Strategy Practices to Challenge . Group 3;. Mason Mitchell. Sarah . Yelverton. Randy . Greinert. Alec Cooper. Cirque du Soleil’s and the . market place. Offered the circus experience. with the feel of theatre. .  . INSEAD . Blue Ocean Strategy Institute . 2012. Blue Ocean Strategic Moves . from iPod to iPad. 1996 . – the Apple debacle.  . INSEAD . Blue Ocean Strategy Institute . 2012. . 2011. . -. Analytical Tools & Frameworks. Team 6:. Thor Fink. Teddy Lathrop. John Barron Parker. Kyle Kunkel. The Strategy Canvas . Four Actions Framework. The Eliminate-Reduce-Raise-Create Grid. Characteristics of a Good Strategy.  . INSEAD . Blue Ocean Strategy Institute . 2012. Blue Ocean Strategic Moves . from iPod to iPad. 1996 . – the Apple debacle.  . INSEAD . Blue Ocean Strategy Institute . 2012. . 2011. . -. Blue Ocean Strategy: Chapter 5 Team 5: Robert Smith, Luis Hernandez and Gloria Solorzano Overview of Chapters What have we learned so far? The importance of creating blue oceans? The analytical tools and Frameworks needed in order to execute blue ocean strategy

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