PPT-SEM1 1.05 A - Selling

PE Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI Determine sportevent features and benefits PI Describe factors that motivate people to participate inattend sportevents. Year 9 Commerce – Option 2. Students learn about:. The selling process. Factors which differentiate products. Service, convenience, value and social. Environmental. Product promotion strategies. Students learn to:. Anand. G . Khanna. . SALES & . MARKETING . Purpose of organization is only one . i.e. to create . / . identify and satisfy the customers. We exist only for customers. The rest is process.. . Learning Objectives. Define personal selling and describe its unique characteristics as a marketing communications tool. . Distinguish between transaction-focused traditional selling and trust-based relationship selling, with the latter focusing on customer value and sales dialogue.. Personal Selling – Defined. An important part of marketing . that relies heavily on . interpersonal interactions . between buyers and sellers to . initiate, develop, and enhance . Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. Focusing on Building Relationships. 1. 6. th. Edition. David J. . Lill. and Jennifer K. . Lill. DM Bass Publications. A Career in Professional Selling. Learning Objectives. Appreciate . the role of selling in our economy. . A - . Selling. PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. . A - . Selling. Acquire . product knowledge to . communicate product benefits . and to ensure . appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. What are the steps of the retail process?. Approach. Customer . Classification (Determining Needs. Casual Lookers. Undecided Customers. Decided Customers. The . Sale (Presenting the Product, Handling Objections). PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. 1 The Robeby Lloyd C Douglasbest selling non1 Under Coverby John Roy Carlson Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself.