PPT-Sports and Entertainment Marketing

Licensing What is licensing A legal agreement that allows a company the right to use anothers brand name patent or other intellectual property for a royalty fee Why is Licensing Important Licensing generates income for sports organizations and entertainment events. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Mr. Bernstein. Recreation . Marketing . p. p. . 19-22. February . 25, . 2013. Sports & Entertainment Marketing. Mr. Bernstein. Recreation . Marketing. What is . recreation?. . Kaser. & . Oelkers. Nick . Michels. Russell Webb. Participation – Consumer/customer marketer has sold participation in sports and entertainment . Consumers – USE PRODUCTS. Discretionary income – money left over paying expenses (recreation) . Entertainment has become a full-fledged industry. Every day a new player enters the market. The result is the cutthroat competition. The only way to survive and succeed in this ever-growing industry is to provide the best of the best services depending upon the needs and requirements. and Contrasts. Learning Objectives:. Discuss the history of sports and entertainment.. Discuss the impact of sports and entertainment history on today’s market.. Explain how sports and entertainment marketers use tools to sell their products.. AFFILIATE MARKETING MANAGER - . 09/02/2015. THE FACTS. Launched 1999 - now 16 years old. 30 million loyal subscribers and growing. In . 11 languages , across . 50 . territories . and . 4 . feeds. Targeting . Romanticizing the past and Striving for the future. Heroes. Comic Books. Batman. Superman. Radio. Lone Ranger. Romanticizes the west. Little Orphan Annie. Criticizes New Deal. Advocates for some vigilantism. Categories of Sports. 2. Chapter Objectives. Define sports marketing.. Identify the different categories of sports.. Differentiate between amateur sports and professional sports.. Discuss the significance of international sports.. Do Now. How do you think sport differs from entertainment?. What is an Industry?. A group of organizations involved in the producing or handling of the same product or type of service. Industries can be further defined by subdivisions. Finite amount of news on celebrities, so:. . 1) Tabloid thinking – who cares if it’s true if it will sell? We can retract it later.. . 2) Spying. . 3) Phone hacking . . *In 2011, Rupert Murdoch shut down . CO-BRANDED POWER UP UNITS This is the January 2023 menu for Longhorn Icehouse, a sports bar in Dallas located at 1901 W Northwest Hwy, Dallas, TX 75220 (Phone: 972-707-0884). Longhorn has dozens of large screen TVs for watching sports, fight nights (UFC or boxing), is the official watch party venue for several teams with large fan bases, has pool tables and basketball hoop games and a wide range of beers and drinks available. Happy hour every day, late night kitchen open until midnight (convenient for those arriving late at DFW Airport or Love Field Airport), private room with overhead projector (seating up to 75 people), and a stage with large screen for live music or even awards presentations. Visit: https://www.longhornicehouse.com/dallas-sports-bar-dining/ What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing. . What is Marketing?. T. he . study of people and what they buy, how much they will pay, where they want to purchase a product, and how they are affected by promotional tactics and messages. .. The .