and Getting Results Virginia Governors Housing Conference November 19 2015 Audience Question What is your Story Mission Statement Story Mission Audience Question No Two Entities Are Alike ID: 461222
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Slide1
Telling Your Story and Getting Results
Virginia Governor’s Housing ConferenceNovember 19, 2015Slide2
Audience Question
What is your Story?Slide3
Mission Statement
Story = MissionSlide4
Audience QuestionSlide5
No Two Entities Are Alike!
People as a competitive advantage
Ethics
What’s right for customers
Diversity and inclusion
Leadership
Deliver
together
Act responsibly
Realize
the
power
of
our people
Trust
the t
eamSlide6
Find Your Story
Step 1: What Do You Do? Define your brand and messagingStep 2: How Do You Do it?
What is unique about your work from other organizations/companies
Step 3: Who Do You Serve?
Identify your audience(s)Slide7
Find Your Story
Step 4: How Do You Reach Them? Tactics to consider
Communications channels
Step 5: Who Is Talking About You?
Be relatable and responsiveSlide8
Case Study: Housing Virginia
2015 Communications CampaignPlanning timelineAlign with mission
Consider frequency and audience
Evergreen issues/news triggersSlide9
Case Study: Housing VirginiaSlide10
Case Study: Housing Virginia
Three TakeawaysDefine goals and audienceGet organized and plan
Leverage multiple platformsSlide11
Case Study: HHHunt
Mission: To
improve the world and how people live by creating meaningful experiences and places of great distinction.Slide12
Case Study: HHHunt
#HowYouLive Campaign
Testimonials
Social media
Public relations
Internal communicationsSlide13
Case Study: HHHunt
Three TakeawaysCapture the philosophyIdentify the best platforms
ConsistencySlide14
Thank You!
Andrew K. Ryan, APR
akryan@cpgroupllc.com
Mike C. Gray, APR
mgray@cpgroupllc.com
www.cpgroupllc.com