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Consumer behavior and perceived risk: Consumer behavior and perceived risk:

Consumer behavior and perceived risk: - PowerPoint Presentation

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Uploaded On 2017-04-03

Consumer behavior and perceived risk: - PPT Presentation

An experimental investigation of risk taking when buying wine by J F rançois Outreville and J Desrochers American Association of Wine Economists AAWE 10th Annual Conference in Bordeaux France ID: 533431

wine risk buy bottle risk wine bottle buy ambiguity perceived corked students uncertainty experiments willingness ignorance conflict consumers probability pay groups buying

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