PPT-Unit 1: Advertising methods in a cross-media campaign

LO How are media products advertised to audiences A reminder synergy when companies promote their product through other products which maximised and magnifies exposure to the product very similar to joint ventures but more linked to companies within the same companyconglomerate. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. The only branded entertainment event in Romania. . 18 – 24 August 2014 | Fabrica Terrace| . ADfel.ro. . powered by. updates. . on. : . ADfel.ro. What is ADfel. ?. ADfel. . is the only . branded entertainment. 8. Media Selection in Advertising. What kinds of ads get your attention? Are they found in “traditional” media like television or unusual places?. Where is the most unique or “oddest” place that you have seen an ad?. Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. Unit Swine Flu Viral Media Campaign Conceptualise, organise models/make up artist, copy write, hand make branded face masks, arrange location shoot, photograph and develop in photoshop. This action Why Public Relations?. 1.. Building . marketplace. excitement . before media advertising breaks. 2. . Creating advertising news . where there is no product news (reminding people why your company is so great). . Due by 11:59pm 12/13/15. This course includes the development of an advertising campaign.. R. ead . the “my ad campaign” overview box on p. 6 in the book before getting started. . To paraphrase, . L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. Unit 5: Retail Agribusiness Sales. Lesson: AS6. Objectives. Lesson Objective:. After completing the lesson on retail promotional tools and . advertising. , students will demonstrate their ability to apply the concept in real-world situations by obtaining a minimum score of 80% on a Social Media and Web Promotion and . Social Media Club Social Media Club (SMC) is the world’s largest commu - nity of Social Media Professionals. Founded in 2006, to help individuals and organizations explore key issues facing our video for Smartphone. "Mobile Display Banner": a rectangular image, which may be animated or static, and is placed at the top or bottom of the page on a Smartphone device for advertising purposes. video for Smartphone Mobile Display Banner a rectangular image which may be animated or static and is placed at the top or bottom of the page on a Smartphone device for advertising purposes Publi What is an Advertising Campaign?. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals.. Nataliia. . Bazavluk. , Ph D, associate professor, . Poltava University of Economics and Trade. Ukraine. natabazavluk@gmail.com. As of 2018, there are 3.196 billion people using social media on the planet, up 13 percent from 2017 to 2018..