PPT-A D V E R T I S I N G Advertising is a message designed to promote a product / service

These messages are shown to the public via the media by means of newspapers magazines radio television billboards flyers etc Advertisements make use of emotive and persuasive means A successful advertisement will make use of one or more of the following techniques. 9. Strategy . Creativity . Execution. Strategic Creativity. What is creativity?. Creative concept:. A “big idea,” “the creative leap” . Twin masters: creativity and strategy. Leo Burnett’s Inherent Drama. Mark Twain. Dave Jarman . Enterprise Skills & education manager. Ideas & Innovations. Creativity exercises #1 & #2. Individual exercise. 1 minute to identify as many different ways of using the object as you can. UNIT OBJECTIVE: . The student can create an advertisement that uses commercial strategies and propaganda to target a specific audience.. Unit At a Glance. PART 1: Target Audience. PART 2: Appeals and Propaganda. Katie North. Bus1040. Advertising. Advertising is a tool to relay a message or feature a product.. Transmitted to a target audience.. Ethics of Advertising. Advertising industry has strict rules and regulations monitored by the Federal Trade Commission.. Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . . Dannie Newman. Reviewer. dannien@paab.ca. www.paab.ca. Agenda. Advertising vs non-advertising. PAAB APS Categories. Advertising with Product Claims. Editorial HCP ads. Corporate HCP ads. Target Audiences. So You Think You Can Pitch?. “. Make it . simple, but . significant. ” . – . Don Draper . 3. Getting the Response You Want . <<. TedTalk. video clip>>. The Formula . Idea. Inspiration. . TGI FMCG Shopper archetypes: Population size in UK (000s). Savvy and passionate shoppers who get food knowledge from magazines, professionals, word of mouth, read ingredients and labels. Driven by convenience in general, locality, opening hours, parking, ease of use etc. . Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. STUDENTS LEARN ABOUT:. How do you know who to believe?. Promotional techniques eg direct marketing, limited offer memberships. Accuracy of information. Ethics of advertising. Students learn to:. Who is the advertisement targeting?. Chapter 7 Lecturer – Md Shahedur Rahman Advertising Design: Message Strategies & Executional Frameworks Introduction Designing messages that effectively reaches the target audience. Designed to change or shape attitudes. Malika Ladha. malikal@paab.ca. PAAB Reviewer. Chester Bowles. Regulator and member in the 1941 U.S. Wartime Office of Price Administration. “. 20% of the regulated population will automatically comply with any regulation, 5% will attempt to evade it, and 75% will comply so long as they think the 5% will be caught and punished. 20.1. Elements of Advertising. The Advertising Campaign. A group of advertisements, commercials, and related promotional materials and activities.. Designed to meet specific company . goals. Designed as part of a coordinated advertising plan. Learning. . Outcomes. Provide an introduction to advertising—its role, key components, and key players.. Define advertising’s role in marketing including key players and new developments. Explain.