Gholipour A 2006 Organizational Behavior University of Tehran Content vs Process Motivation Theories Content theories explain why people have different needs at different times Implications of Content Theories ID: 569145
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Slide1
Theories of MotivationSlide2
Gholipour A. 2006. Organizational Behavior. University of Tehran.
Content vs. Process Motivation Theories
Content theories
explain why people have different needs at different times.
Implications of Content Theories:
Match rewards with employee needs
Offer employees a choice of rewards
people have different needs at different times
Limit use of financial rewards as a source of motivation
Process theories
describe the processes through which needs are translated into behaviorSlide3
Gholipour A. 2006. Organizational Behavior. University of Tehran.
Maslow’s
Hierarchy
of Needs
Self-
actualization
Esteem
Social
Safety
PhysiologicalSlide4
Gholipour A. 2006. Organizational Behavior. University of Tehran.
Needs Hierarchy
Theory
Needs Hierarchy Theory
Self-
Actualization
Esteem
Belongingness
Safety
PhysiologicalMaslow arranged five needs in a hierarchySatisfaction-progression processPeople who experience self-actualization desire more rather than less of this needSlide5
Gholipour A. 2006. Organizational Behavior. University of Tehran.
ERG
Theory
Needs Hierarchy
Theory
ERG Theory
Self-
Actualization
EsteemBelongingness
SafetyPhysiological
GrowthRelatedness
Existence
Alderfer’s model has three sets of needsAdds frustration-regression process to Maslow’s modelSlide6
Gholipour A. 2006. Organizational Behavior. University of Tehran.
Content Theories of Motivation
Self-
Actualization
Esteem
Belongingness
Safety
Physiological
Growth
Relatedness
ExistenceMotivator--HygieneTheory
Motivators
HygienesNeed forAchievement
Need for
Power
Need for
Affiliation
McClelland’s
Learned Needs
ERG
Theory
Needs Hierarchy
Theory