PPT-PRODUCTS, SERVICES, AND BRANDING

The ProductService Continuum Product Assortment Product lines The Product Life Cycle New product introductions Diffusion of innovation Branding International and crosscultural product adaptations. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . ABSTRACT BRANDING AGRI-FOOD PRODUCTS WITH CREDENCE ATTRIBUTES Domenico Dentoni This study attempts to advance knowledge on how a firm can create value for customers consumers cannot verify before, du . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Kong Chen, Madiha Ahsan, Kim . Fettkether. , Michael Adams. What is a Product?. A product is the object that is being traded during a transaction.. With this a product can be near anything. It can be:. Forms of Branding. A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services. Forms of Branding. A corporate brand represents the entire company or organization. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Market Research. In Context and on the Street Video Market Research. Get out from behind the glass and out to where your customers are interacting with your brand and making the buy decision. 2. Introduction. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. 11. Describe the components of a product.. Identify the types of consumer products.. Explain the difference between a product mix’s breath and a product line’s depth,. Identify the advantages that brands provide firms and consumers.. Watch the video clip and read through the case study. The Business Behind the Satchel. What goes into the marketing mix?. PRODUCT. PRICE. PROMOTION. PLACE. PRODUCT. PRICE. PROMOTION. PLACE. Identify an aspect of Julie’s business that matches to each. Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. 7/15/2016. 2. Who are you?. 7/15/2016. 3. 7/15/2016. 4. “Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service.”. 7/15/2016. 5. Press Releases. Fact Sheets. Xinyi Wang. , François Colbert. Carmelle. and . Rémi. . Marcoux. Chair in Arts Management. Department of . Marketing. . HEC . Montreal, . Montreal, . Canada. 6. th. . International . Consumer Brand Relationship Conference.